Just like every other business, generating leads for a physical therapy clinic can be challenging. In an industry as competitive as this, word of mouth and other traditional forms of marketing is just not enough. You will need innovative lead-generation strategies and marketing tools to grow and maintain a thriving clinic.

With technological advancement, patients now turn to the internet to find clinics. Online searches and patient reviews have become key players in the lead generation game. This means that in order to attract new patients, physical therapy clinics need to invest in effective digital marketing.

But, how do you know what digital marketing strategies are best suited for your clinic?

This article will explore practical things you can do to generate real leads for your physical therapy clinic.

Let’s dive in.

Before You Get Started

Digital marketing is crucial for physical therapy clinics because it helps them reach a wider audience and attract more clients. With the increasing use of the internet and social media, people are now more likely to search for physical therapy services online. A strong online presence and effective digital marketing strategies can help clinics establish their brand, build trust with potential clients, and drive more traffic to their websites. Digital marketing can also help clinics stay connected with their current clients and encourage them to refer their friends and family to the clinic. Overall, digital marketing can help physical therapy clinics stand out in a competitive market and grow their business.

Identify Your Clinic’s Unique Selling Proposition (USP)

A USP, or unique selling proposition, is what sets a business apart from its competitors. It’s what makes a business unique and differentiates it from others in the same industry. In the case of a physical therapy clinic, the USP could be a particular specialization, unique treatment methods, exceptional customer service, or anything else that makes the clinic stand out.

To identify your clinic’s USP, you should start by analyzing your strengths and weaknesses compared to your competitors. Ask themselves questions like: What services do we offer that our competitors don’t? What makes our clinic different or special? What do our clients say about us that they don’t say about other clinics? By answering these questions, the owner can identify the unique aspects of their clinic that they can highlight in their marketing efforts.

Having a strong USP is important for a physical therapy clinic because it helps the clinic stand out in a crowded market. With so many physical therapy clinics offering similar services, having a unique selling proposition can help the clinic attract new clients and retain current ones. A strong USP can also help the clinic establish its brand and reputation, which can lead to increased customer loyalty and more referrals. Overall, a strong USP can give a physical therapy clinic a competitive advantage and contribute to its success.

Establish Your Online Presence

Having a modern website is important for a physical therapy clinic because the website is often the first impression a potential client has of the clinic. A modern and well-designed website can establish the clinic’s credibility, build trust with potential clients, and encourage them to take action, such as booking an appointment. A website that looks outdated or is difficult to navigate can turn potential clients away, even if the clinic offers high-quality services.


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Social Media Marketing

Using social media is a great way for a physical therapy clinic to attract more clients because it allows the clinic to reach a larger audience, engage with potential clients, and establish the clinic’s brand. Social media platforms like Facebook, Instagram, and Twitter have millions of active users who are potential clients for the clinic. By creating and sharing high-quality content on social media, the clinic can build brand awareness and attract new clients.

Recent surveys show that up to 90% of Instagram users follow a brand. Also, 70% of them search Instagram for their next buy.

These stats show that the functions of social media platforms like Facebook and Instagram now exceed basic photo sharing and chatting with friends. They have become avenues for generating leads and attracting more clients.

With this in mind, it is important to take advantage of said functions and leverage on attracting clients via social networking sites. As a physical therapy practice, you could try showing pictures of your team, facility, patient reviews, and the services you offer. Reels, stories, and TikTok videos are excellent ways to pass information to your target audience while staying trendy. You can also include a phone number and links to your website or to an appointment booking page on your bio. That way, prospective patients can easily reach you.

Another way to maximize the value of social media is through paid ads. These ads pop up on social media sites like Instagram, Facebook, LinkedIn, and Twitter. These platforms have unique targeting features that can help physiotherapists choose who can see their ads. With paid adverts, physio clinics can reach a wider pool of their target audience and offer them current, important information. This can help position your brand as one that can be trusted, increase brand awareness, and ensure that your clinic comes to mind whenever they pr anyone around them has any PT-related concerns.

Social Media Tips for Physical Therapy Clinics

Here are some tips to use social media effectively for your physical therapy practice:

  1. Create a social media strategy: Create a strategy for your social media efforts, including goals, target audience, content themes, and posting schedule.
  2. Use visual content: Posts with visual content like images and videos tend to get more engagement on social media.
  3. Share educational content: Share educational content about physical therapy and related topics to establish your expertise and build trust with potential clients.
  4. Engage with followers: Respond to comments and messages on social media promptly and engage with followers by asking questions and responding to comments.
  5. Promote special offers: Use social media to promote special offers, such as discounts for new clients, to attract new business.
  6. Leverage user-generated content: User-generated content, such as testimonials from satisfied clients, can be a powerful way to build trust and credibility with potential clients.
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Search Engine Optimization

Using search engine optimization (SEO) is important for a physical therapy clinic to attract more clients because it helps the clinic’s website appear higher in search engine results for relevant keywords. This can increase visibility and drive more traffic to the website, ultimately leading to more potential clients discovering the clinic and its services.

In recent times, search engines like Google have become major referral drivers. This works even better with search engine optimization (SEO). SEO refers to the process of improving the visibility of a website. Why do search engines need improving?

Typically, search engines cannot read the content you put on your website. So, they need certain clues to help them know whether your website has the information the searcher needs. One major clue is keywords. Using specific keywords related to your clinic can help direct searchers to your website. These keywords need to be in your descriptions, URLs, meta tags, website title, image alt texts, and other content sections of the website.

It is important to note that proper SEO requires patience. It may take a while before you start to see results but once you do, they are long-lasting. Some tools that can help physiotherapists find the right keywords for their websites are Moz Keyword Explorer, Google’s Keyword Planner, and Semrush. Remember to include your specific location in your keywords. That way, you can target patients who live or work near you.

SEO Tips for Physical Therapy Clinics

  1. Research keywords: The clinic should research relevant keywords that potential clients might use to find physical therapy services and use them strategically in website content and meta descriptions.
  2. Optimize website content: The clinic should ensure that its website content is high-quality, informative, and relevant to the services it provides. It should also include the targeted keywords in headings, subheadings, and body text.
  3. Build backlinks: Backlinks from reputable websites can help improve a website’s SEO ranking. The clinic can reach out to other websites in the healthcare industry to request backlinks to its website.
  4. Use local SEO: The clinic should use local SEO tactics, such as including location-based keywords and creating a Google My Business page, to improve its visibility in local search results.

Ensure your website is mobile-friendly: With more and more people accessing websites on mobile devices, the clinic’s website must be optimized for mobile users. This includes ensuring the website is easy to navigate, loads quickly and has a responsive design.

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Influencer Marketing

Influencer marketing can be an effective way for a physical therapy clinic to attract more clients because it allows the clinic to leverage the reach and influence of popular social media figures to promote its services. By partnering with influencers who have a strong following in the healthcare or fitness industry, the clinic can reach a wider audience and build credibility with potential clients.

Influencer marketing works in different ways for different industries. For physiotherapists, it is best to find influential people who work with sports teams, gyms, hairdressers, or spas. Take some extra time to perfect the services you offer to them and have them refer new patients. Have them make posts about your clinic on social media, encouraging their followers to follow and engage with your content. You could also offer bulk benefits or a reward program for those who bring in referrals. This way, you still leverage on traditional word-of-mouth marketing.

Influencer Marketing Tips for Physical Therapy Clinics

  1. Research potential influencers: The clinic should research potential influencers who have a strong following in the healthcare or fitness industry and align with the clinic’s brand values.
  2. Create a partnership plan: The clinic should create a clear plan outlining the terms of the partnership with the influencer, including compensation and expectations for the type and frequency of content to be shared.
  3. Provide value to the influencer’s audience: The clinic should work with the influencer to create high-quality, informative content that provides value to the influencer’s audience, such as educational posts about physical therapy or fitness tips.
  4. Leverage social media platforms: The clinic should leverage social media platforms like Instagram and TikTok, which are popular among influencers and their audiences, to reach a wider audience.
  5. Monitor and measure results: The clinic should monitor the success of its influencer marketing campaign by tracking metrics like engagement, website traffic, and new client inquiries, and adjust its strategy accordingly.

Paid Advertising

Using paid Google search ads and social media ads can be an effective way for a physical therapy clinic to attract more clients because it allows a clinic to target specific audiences and promote its services directly to potential clients. By using these paid advertising options, you can increase your online visibility and attract more website traffic, ultimately leading to more potential clients discovering the clinic and its services.

These types of adverts show up at the top and bottom of search engine results. When potential clients use keywords related to your ad, Google and other search engines show your ad to them. Bear in mind that potential clients will not just search generic terms like “physical therapy services”. They will likely be more specific and use search terms like “physical therapy clinics in (location)” or “heat treatments near me”.

Google Ads for Physiotherapy Practices

Using these types of keywords in your advert can help you reach a wider range of searchers. These types of searchers are more likely to convert to customers. Remember to highlight the benefits and values that your clinic can provide for the patient. These benefits can be a low wait time, specialization in certain treatments, experienced and qualified staff, and a wide range of physical therapy services. You should also include a catchy, concise call-to-action (CTA) that lets potential customers know what steps to take next. Physical therapy clinics can also benefit from using ad extensions. These are extra snippets of information that extend your advert and offer even better visibility on the search results page.

Paid Advertising Tips for Physical Therapy Clinics

  1. Define target audience: Define your target audience based on factors like location, age, interests, and search habits, and use this information to create targeted ads that are more likely to resonate with potential clients.
  2. Use relevant keywords: Use relevant keywords in Google search ads to ensure that they appear in search results for relevant queries. Similarly, use relevant hashtags and keywords in social media ads to increase visibility among the intended audience.
  3. Create high-quality ad content: Create high-quality ad content that is engaging, informative, and visually appealing. This can include images, videos, and persuasive copy that highlights the benefits of the clinic’s services.
  4. Monitor and optimize performance: Regularly monitor the performance of your ads and adjust your strategy accordingly. This can involve testing different ad formats, targeting options, and messaging to determine what resonates best with potential clients.
  5. Set a budget: Set a clear budget for paid advertising campaigns to ensure that you don’t overspend. You should also track ad spend and performance to determine ROI and adjust its budget accordingly.

If your Google Ads are not performing or you need help setting up a Google Ads campaign, Schedule a 30-Minute Free Google Ads Strategy Call.

Email Marketing

Email marketing can be an effective way for a physical therapy clinic to attract more clients because it allows the clinic to communicate directly with potential and existing clients in a personalized and targeted way. By sending informative and engaging email content, the clinic can build trust and credibility with its audience and increase the likelihood that they will book an appointment or refer the clinic to others.

When done right, email marketing can be an excellent way to stay in touch with patients. There are different strategies for growing your mailing list. But once you have that covered, you will need to consistently offer value to your existing and potential customers. Send educative and informative emails about common injuries that people may be interested in. This sets you up as an expert in the field. Be sure to keep the tone of the emails professional and engaging.

Here are some tips for writing catchy email marketing content that converts:

Subject Line

  1. Create a persona
  2. Keep it simple and short
  3. Make it catchy to stand out from other emails in the inbox
  4. Use emojis

Email Opening

  1. Grab the reader’s attention from the start
  2. Don’t use more than two sentences

The Body

  1. Give the reader relevant information
  2. Go straight to the point
  3. Offer promotions and information about events


Conclude with a clear, catchy call-to-action.

Email Marketing is a great way to build traffic and attract more clients…

But what happens after?

Once you have a steady stream of traffic, you’ll need to look for ways to increase engagement with your content and deploy multiple ways to capture leads.

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Email Marketing Tips for Physical Therapy Clinics

  1. Build a targeted email list: Build an email list of potential and existing clients who have expressed interest in the clinic’s services or have provided their contact information. This can be done by offering a free guide, newsletter or other valuable content on the clinic’s website.
  2. Segment the email list: Segment its email list based on factors like demographics, interests, and previous interactions with the clinic. This will allow the clinic to send more targeted and relevant emails that are more likely to resonate with each specific audience segment.
  3. Provide valuable content: Provide valuable content that is informative, educational, and relevant to the clinic’s services. This can include articles, case studies, or tips for managing pain or preventing injuries.
  4. Include clear CTAs: Include clear calls-to-action (CTAs) in each email, such as “book an appointment” or “learn more about our services.” This will encourage potential clients to take action and make it easy for them to book an appointment or learn more about the clinic.
  5. Monitor and optimize performance: Monitor the performance of email campaigns by tracking metrics like open rates, click-through rates, and conversions. It should also use A/B testing to test different subject lines, CTAs, and email formats to determine what resonates best with its audience.

Google My Business

Since Google is the most used search engine, a lot of internet users use it to find products and services. In most cases, these users add “near me” in their searches. To ensure that you appear on those searches, you need to set up your Google ‘My Business profile. The platform will grant you access to Google Ads, Google Maps Visibility, Google Virtual Tours, Insight and Analytics, Google Reviews, Images, clinic hours and other information about your clinic and your services.

This resource helps you stand out among your competitors. It will also make it easy to create content, gather insights and monitor customer behavior.

Google My Business Local SEO Listings - Physiotherapy Practices

Why Should You Hire Digital Marketing Services For Your Physical Therapy Practice

Hiring a digital marketing agency can provide a physical therapy clinic with specialized expertise, time-saving benefits, cost-effectiveness, access to tools and resources, and scalability. By partnering with a digital marketing agency, a clinic can focus on providing excellent care to its clients while leaving the marketing to the experts.

Digital marketing services help you reach your marketing goals for your business. Some reasons to use a marketing service include:

Helps Increase Your Revenue

Exploring lead generation avenues means that you get to attract more clients. This in turn, increases your income and helps boost your revenue.

Helps Improve Your Reach

Using an experienced digital marketing service helps you improve your reach and get more referrals. With a solid lead generation and marketing strategy, they can help improve your visibility among potential clients. A good marketing agency will help develop concise marketing plans, create catchy marketing materials and implement key tactics.

Helps You Know What Your Competitors Are Doing

With in-depth competitor research and analysis, you can always see what your competitors are doing. This will help you stay on top of trends and know when you need to switch up your marketing strategy.

Helps You Build Trust

Experienced marketing services will help position you as an authority in your industry and help you reach the right audience. Because they are already leaders, they have the experience needed to get results. It also reduces trial and error.

Here are some more reasons why a physical therapy clinic might consider hiring a digital marketing agency:

  1. Expertise: Digital marketing agencies have specialized knowledge and experience in developing and executing marketing strategies across a variety of channels, such as social media, SEO, paid advertising, and email marketing. They can help the clinic identify the most effective marketing channels for their specific audience and goals and develop a customized marketing plan.
  2. Time-saving: Developing and executing a successful marketing campaign can be time-consuming and requires ongoing effort. By hiring a digital marketing agency, the clinic can free up its staff’s time to focus on providing excellent care to their clients.
  3. Cost-effective: Outsourcing marketing to a digital marketing agency can be more cost-effective than hiring a full-time in-house marketing team, as the agency will have a team of experts working on multiple client accounts and can offer their services at a lower cost.
  4. Access to tools and resources: Digital marketing agencies have access to advanced tools and resources, such as analytics software and industry reports, which can help the clinic develop more effective marketing campaigns and make data-driven decisions.
  5. Scalability: Digital marketing agencies can scale their services up or down based on the clinic’s changing needs and budget, allowing the clinic to adjust its marketing strategy as needed.

A solid digital marketing strategy is a guaranteed way for physiotherapists to generate leads. This puts you in a spot ahead of your competitors and helps you reach a larger audience. Putting effort into reaching out to and communicating with potential clients helps increase your brand awareness. They are more likely to remember your clinic when they need physical therapy services. But this relationship only works well when you provide top-notch care.

Newfound Marketing knows how challenging it can be to navigate digital marketing while also running your clinic. To make things easier for you, we offer in-depth digital marketing consulting services. These include custom-made email marketing, website search engine optimization, SEM strategies, social media marketing, and web design services. Our goal is to do everything we can to help your business thrive.

Need a creative digital marketing strategy that suits your needs and can generate leads for your physical therapy business? Schedule a quick consult with us today. Our campaigns are guaranteed to get you results and give you an amazing return on investment (ROI).

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