Project Description

The Dance Spectrum ~ Specialty Dance and Activewear Store was established in 2001 by Connie Parsons. As a dancer & teacher for over 30 years, Ms. Parsons knows how important proper fit and style are to dancers. She’s used her own personal experience to create an exclusive one-stop dance and activewear shop with a focus on quality, convenience, and professional personalized service.

The Challenge

The Dance Spectrum had a very outdated site that dated back to 2014 and while it had some eCommerce features, they weren’t being used or updated. The site didn’t match their current branding and was cumbersome to use on a phone.

The Solution

Since eCommerce and syncing their in-store POS and online sales were a priority, we moved the site to Shopify. Using a modern theme aligns the site the store’s branding and also builds trust with visitors. Store staff were provided training and are able to update products as needed without needing any technical code. They’ve been pleased with the new ability to offer online sales for shipping or curbside pick-up.