Holiday Marketing Coaching

By Newfound Marketing

Everything you need to prepare for a profitable holiday season in 4 weeks.

The “Christmas Creep” is about to become full-fledged: 49% of marketers plan on starting a holiday sales campaign before Halloween! So, is your holiday digital marketing plan ready? Feeling overwhelmed even just thinking about it? Well don’t you worry because we are here to help you and your business get ready for the holidays and stay ahead of the game.

Let’s Get Started!


What if you could…

  • Increase your holiday sales year over year…

  • Build a list of customers who can’t wait to hear about your next drop…

  • Know for sure your ads are bringing in customers…

  • Automatically reach out to repeat customers you haven’t seen in awhile…

  • Confidently take control of your own marketing…

  • Build a sustainable and thriving business to create the life of your dreams…

I want that! Tell me more.

Holiday Marketing Coaching is our complete, 4-week system for setting up your business for a successful holiday season so you can earn more and stress less.

You’ll meet one-on-one with our digital marketing coach for 60 minutes weekly over the course of four weeks. We have developed a 4-week comprehensive and customized coaching program that will get you more online sales this holiday season. You’ll see measurable, specific results based on your goals and aspirations, and acquire digital marketing skills and tools to grow your business for this fall and beyond.

Since we work with you one-on-one we only take on a very select number of students for our Holiday Marketing Coaching. Space is limited, so grab your seat early.

I’m in! I’ll take the full payment please!
I’m in too! Get me on the payment plan.
Sheldon Payne

Digital Marketing Consultant

Sheldon Payne

Who leads the coaching?

The Newfound Holiday Marketing Coaching is created and led by Sheldon Payne.

Prior to starting Newfound Marketing, Sheldon was the Digital Marketing Director for M5 Communications and have spent time in Montreal (Biztree) and London (Zenith Optimedia) where I planned and delivered sound Digital Marketing strategies to Fortune 100 clients Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy.

What’s inside Holiday Marketing Coaching?

There are so many online courses out there that are full of fluff it can be hard to know which ones are really worth the money. Take a look at our module breakdowns and see just how much value we pack into 4 weeks. And beyond this, you get to meet with us on Zoom live each week so we’re there to answer questions as they come to you.

Meeting to discuss your goals and objectives, and assess your current marketing situation. Develop some quick wins for your business. Establish a timeline and schedule.

Identify the critical calendar dates that you want to target, such as Black Friday and Cyber Monday, etc.

Map these dates out and determine the timeline you want to allocate for each in terms of business activities, marketing content creation, marketing period, etc. Keep in mind that a number of things may overlap, for example, you may begin advertising for Thanksgiving and part-way through this, Halloween advertising will need to be kicked off.

Set an overall holiday marketing budget and then break this down based on the mapped-out timeline and holidays. For instance, you may spend more on Christmas than on Halloween.

It’s time to prepare your Holiday Email Marketing Campaigns

  • What key dates do we need to be aware of
  • Develop segmented email campaigns
  • Schedule campaigns in advance so everything is ready to make the most of the season

Many social media platforms are becoming more and more visual, and in many cases, even moving more towards video than images. So what’s your plan?

  • What key dates do we need to be aware of
  • Develop segmented strategies for each platform
  • Schedule post in advance so everything is ready to make the most of the season

The next 3 months are probably the most active months for paid media and if you want to get more sales, you will need a paid media strategy. Don’t worry, we are here to help.

We will help you prepare your campaigns in advance, we will walk you through what channels are the best fit for your business and guide you to setting up campaigns that work. This will include campaigns for the following channels:

  • Google Search Ads
  • Google Display Ads
  • Facebook Ads
  • Instagram Ads

Sounds Great!

How much does Holiday Marketing Coaching by Newfound Marketing cost?

We wanted to build a program that was accessible to entrepreneurs in any stage of their business, from beginners with a dream to an experienced shop owner who’s ready for more profits and less work.

The investment for Holiday Marketing Coaching is $1250 CAD. You can also split your payment into two monthly payments of $625 CAD.

Seats are very limited (only 5 total) so grab yours today.

I’ll do one payment of $1250 CAD please
I’m in too! I’ll take the payment plan