LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

In this hands-on session, Sheldon Payne will show you how LinkedIn can benefit you, your company, and your brand.

 After leaving this session, you will: 

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members
  • Find LinkedIn applications to enhance your profile

 What you need to bring with you:

  • a laptop
  • a headshot photo on your computer to upload onto your profile (preferably in .jpg file format)
  • your resume and two paragraphs about your experience and skills
  • if you have a profile, you will need to know your password

We offer private and group sessions.