The Shopify Boot Camp

By Newfound Marketing

Everything you need to go from shop concept to profitable launch in 4 weeks.

Shopify currently has the largest eCommerce platform market share in the USA, with nearly one in three online businesses using it to power their stores.

But when it comes to successful online shops, there is no easy button. (Sorry.)

Successful stores are complicated, but Shopify has worked hard to make the process look simple on the surface. Maybe you have a handle on the basics and know enough to do well enough. But we can give you the tools and knowledge that will truly take things to the next level.

Let’s Get Started!


What if you could…

  • Sell products 24/7, even while you binge your latest Netflix obsession…

  • Expand your customer base beyond your local neighbourhood markets…

  • Do away with the endless back and forth of selling via Instagram DMs…

  • Automatically reach out to repeat customers you haven’t seen in awhile…

  • Keep your shop open no matter what’s happening in the outside world…

  • Build a sustainable and thriving business to create the life of your dreams…

I want that! Tell me more.

The Shopify Boot Camp is our complete, 4-week system for setting up an eCommerce business so you can work less, and live more.

You’ll meet one-on-one with our Shopify coaches for 90 minutes weekly over the course of four weeks. This also includes:

  • Customized boot camp workbook
  • The ultimate Shopify launch checklist
  • Recordings or your sessions you can refer back to at any time
  • Bonus: 45 minute post-launch marketing strategy session with our digital marketing experts

Since we work with you one-on-one we only take on a very select number of students for The Shopify Boot Camp. Space is limited, so grab your seat early and you could launch your shop just in time for the holiday season.

You only want to do this shop set-up thing once… And you want to knock it out of the park the first time.

So don’t settle for anything less than the best!

I’m in! I’ll take the full payment please!
I’m in too! Get me on the payment plan.

By the end of this boot camp you will have…


Defined your shop and audience

Know who you’re selling to and clearly define the purpose of your shop


Built a solid shop foundation

Get the set-up basics right at the beginning and you won’t have to second guess them


Created compelling product pages

Help your products sell themselves with captivating photography and descriptions


Chosen a high-converting theme

Sometimes, looks matter – combine beauty and brawn to get a beautiful theme that also helps your visitors shop


Crafted a reliable plan for maintenance

Keep track of your inventory and never worry about overselling or having out-of-date information


Launched your shop with confidence

Watch the orders come in

Get a Sneak Peek

We’ve put together a short video and checklist to help you avoid some of the most common mistakes when setting up a Shopify eCommerce shop. Take us for a test drive and get a leg up on the competition. We’ll send you our free video sneak peek and a downloadable article and checklist you can keep forever.

Help me avoid costly mistakes!

Melissa Hogan

Senior Web Developer

Melissa Hogan

Who leads the boot camp?

The Newfound Shopify Boot Camp is created and led by our web team of Melissa Hogan and Aprille Balsom.

Melissa has been designing and building websites since 1998 (psst…that’s almost as long as Amazon has existed and longer than Google). She’s seen eCommerce grow from something only startups with big teams and lots of money could have to something accessible to everyone with a business idea. She’s a whiz at organizing content into usable pathways that turn browsers into buyers and make maintaining your shop a breeze.

Aprille has a background in fashion and retail but has pivoted in recent years to web design and development, which makes her a perfect fit to guide you through setting up an eCommerce storefront. She combines creativity with code to bring your ideas to life through beautiful and accessible web applications that work for your business.

Web Developer

Aprille Balsom

This program is for you if…

  • You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.

  • Going all in on eCommerce is the next step in your business journey

  • You only want to set up your online shop once and have it done right

  • You’re ready to move beyond selling through Facebook and Instagram DMs

  • Want to spend your time on your products and not on your website

If you want to use Shopify to connect, sell, and make a profit, then YES, this program is for you!

Our students are people looking to set up shops in a number of different areas: clothing, skincare, collectibles, pet supplies, branded merch, digital products, and even print-on-demand. If you can sell it online, we can help you make it a reality.

If you don’t already have a high converting, profitable shop that’s a dream to manage, then The Shopify Boot Camp will transform your website, your business, and your life, guaranteed.

That sounds like me – tell me more!

What’s inside The Shopify Boot Camp?

There are so many online courses out there that are full of fluff it can be hard to know which ones are really worth the money. Take a look at our module breakdowns and see just how much value we pack into 4 weeks. And beyond this, you get to meet with us on Zoom live each week so we’re there to answer questions as they come to you.

We’re going to work with you to lay down a solid foundation for your new shop. We’re going to make sure that you get all the fundamentals right so that you don’t need to worry about them again. Topics covered include:

  • How to select and customize a theme
  • All about apps, which ones are useful and which you don’t need
  • Get a handle on shipping options
  • Setting up guest checkouts to boost conversions
  • How to handle and charge taxes
  • Choosing the best payment methods for your business
  • Setting up the static pages that lead to a successful shop

Almost as important as deciding what you’re going to sell if making sure that your customers can find it on your shop. We’ll walk you through everything you need to know about choosing the best organization for your products. Topics covered in this module include:

  • How to categorize your products for optimal discoverability
  • Getting familiar with product types
  • Learning which method of adding your products to your site is best for you
  • How to write compelling product descriptions and what to look for in product photography
  • How to use product tags to your best advantage
  • Understanding product variants

By week three you’ll have a shop set up and your products imported, so this week we’re going to teach you how to keep it happy and healthy. Topics in this module include:

  • Order management for happy customers
  • Inventory management that won’t drive you crazy
  • How to use discounts, coupons, and gift cards
  • Customizing your notification emails to keep your brand voice consistent
  • Understanding Shopify reports

It’s time to launch! In our last week together we’ll complete the last steps to get your shop live and help you create a plan to gather momentum and grow your sales. Topics this week include:

  • Connecting your domain and launching
  • Connecting Google Analytics
  • Setting up reviews for social proof
  • How to use Shopify’s built-in email list to encourage sales
  • Set up abandoned cart emails to tempt shoppers on the fence
  • SEO 101 to set you up to be found in Google searches

Sounds Great!

How much does The Shopify Boot Camp cost?

We wanted to build a course that was accessible to entrepreneurs in any stage of their business, from beginners with a dream to an experienced shop owner who’s ready for more profits and less work. The total value of the course is $2,500, but…

The investment for The Shopify Boot Camp is $899 CAD. You can also split your payment into two monthly payments of $475 CAD.

Seats are very limited so grab yours today.

I’ll do one payment of $899 CAD please
I’m in too! I’ll take the payment plan

Want to talk it out first?

Book a Meeting